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The six month immersion package that builds your skill, confidence and momentum to build truly valuable partnerships 

Corporate Partnerships Mastery Programme

About Rob 

Rob is an award-winning trainer and the author of several fundraising books including The Fundraiser Who Wanted More.

He has spent more than 17 years in fundraising, working out ways to increase charity income. As an independent coach and trainer for 12 years, he has helped more than 10,000 fundraisers and directors.

His clients include Oxford University, Save the Children, Tate and UNICEF UK, as well as many hundreds of small charities and sole fundraisers. 

"In training hundreds of major donor fundraisers at high achieving organisations, including Oxfam, Cambridge University and NSPCC over the last twelve years, I’ve found that though most fundraisers usually work very hard, certain problems crop up again and again. When these happen, consistent financial results become very hard to achieve. And yet, it’s tantalising to me that with the right strategies and support, even the biggest barriers to success in major donor fundraising can absolutely be solved."

‘I’ve found the Corporate Partnerships Mastery Programme hugely helpful. It’s helped me in so many ways, but as an example, I applied one of Rob’s pitching techniques and it completely wowed the panel, and has resulted in a partnership worth over £100,000.’ Kieran Cornwall Senior Strategic Partnerships Manager, Cystic Fibrosis Trust  

Do you answer yes to any of the following?

  • Lots of your time is spent looking after current partners which demand attention but raise relatively little income.
  • You have little or no time to spend proactively seeking out the companies where the partnership would really make sense to both parties, and so generate a far greater return on the time you invest. 
  • Companies are unconvinced. Even if you do get the meeting, though the conversation is civil, too often the next step is slow or never happens. 
  • Some of your colleagues believe they’re experts in corporate fundraising, just because they have business experience, and so criticise your approach / distract you from acting in the strategic way you would like. 
  • You manage corporate fundraisers and struggle to help your team act strategically 
  • You’re the only person in your charity responsible for raising corporate fundraising income. It’s hard to take consistent action when you don’t have someone to reassure you to keep doing strategic things. 
  • On the occasions you have a chance to present or pitch formally, you are not quite winning the partnerships (even though they give you perfectly nice feedback) 
  • Some of your colleagues don’t understand how corporate fundraising works, for instance in the need to provide project information and / or introduce you to their business contacts 
  • Corporate fundraising is just one of your responsibilities, and so it’s rare that you have much time to make a difference in this area. 

What kind of results can you expect?

Increased confidence and skill to positively influence companies to want to partner with your charity  

Clarity on what strategy is right for your charity, who your Dream 10 partners are, and how to build relationships with them

Greater skill and confidence to influence your colleagues to help your charity build genuinely strategic partnerships

A sense of progress and forward momentum

  ‘I cannot recommend this programme highly enough. In the last two months alone we’ve secured the chance to pitch to five companies, and we’ve won all five partnerships, each worth at least £10,000. I absolutely recommend you do this programme.’ Claire Ellis-Waghorn, Acting Director of Voluntary Income, Demelza Hospice Care for Children  


Who will benefit from the Corporate Partnerships Mastery Programme?

This programme will help any corporate fundraiser or anyone whose job includes building corporate partnerships for their charity. It is also immensely powerful for the managers of corporate fundraisers, as it helps you to better manage, coach and train your team in these Corporate Mastery strategies.

People who do this course increase their skill level, confidence and momentum with corporate partnership fundraising. Here are some of the specific strategies you will learn.

  • The technique that dramatically improves your RESULTS FOCUS and helps you make progress with your Dream 10 companies. 
  • The psychology of influence technique that Rob taught Tori Griffiths from NSPCC, which made one Charity of the Year panel so keen they cancelled the planned staff vote in order to choose her charity (worth £250,000). 
  • More than THIRTY strategies and techniques used by world class influencers to influence in meetings and win pitches. 
  • The Magic Formula for influencing about your cause and the Four Keys to Proposals that Persuade. 
  • The THREE keys to keeping and growing you partnerships with the greatest potential. 
  • FOUR little-known story-telling techniques, including the one that Izabela Joshi from the Legatum Institute used to negotiate a partnership with a bank worth £45,000. 
  • EIGHT rarely-used secrets which help you use the phone to secure meetings with companies.  
  • The AURA System for confidently handling objections. 
  • How to feel bolder, take a lot more action and build MOMENTUM. 
  • FOUR keys that help you grow your RESILIENCE, in spite of internal politics, distractions and rejections. 

Ready to Join?

‘Over the last four years Rob has helped us win four different partnerships worth more than a million pounds each. Rob is better at helping you persuade both the company, and importantly, your colleagues, than anyone I’ve met. You can’t afford not to know what he will share with you on the Mastery Programme’. Ben Swart, Head of New Business, Corporate Partnerships  

What does the programme include?

The Corporate Partnerships Mastery Programme will run from 23rd April 2018 for six months.

Session dates: 23rd April 2018 21st May 2018 10th July 2018 18th September 2018


What are you waiting for?

“My guarantee. I’m so certain you will find the Major Gifts Mastery Programme invaluable, that if you’re not delighted at the end of Day 1, I will not only give you a full refund, I will also make a gift of £500 to your charity.” - Rob Woods


What if you’re interested… but still something’s holding you / your manager back? 

Maybe because one of you has heard Rob speak at a conference, you already know that just one hour of his content made a difference; or even if you haven’t met him you are sufficiently moved by how many people report clear progress after working with Rob… …and yet there still may be some problems getting in the way of giving the mastery programme a try. The following answers might help: 

 ‘My charity has only just started to think about corporate fundraising in a more deliberate way. Will this Programme help me?’ 

This Programme is not right for everyone. If you’re not sure, you can apply for a FREE half hour coaching session (which normally costs £95), and not only will we help you solve current challenges you face, we’ll also help you work out whether your charity is right (ie in a position to make the most of) this Programme. 

‘I’m an experienced fundraiser who manages other people who do corporate partnership fundraising. Will this programme help me?’ 

Whenever we run this Programme, some of the places are taken by front line fundraisers and some are taken by managers / leaders. If you manage other people, you will find that not only do the training sessions help you refine the fundraising techniques, but you will also be able to go back to your team and teach / coach them in how to do more of the things that raise more money.

‘I want to come, but my manager isn’t sure we should take the risk’  

I have been running these Programmes for four years, and I am so sure you’ll be delighted with the value you get from it, if you’re not delighted by the end of Day 1, I’ll give you a full refund and also write a cheque to your charity of £500. All of the risk is on me.  

‘I’d love to join this Programme, but my charity has hardly any budget’ 

It is possible to pay in installments if that helps you stretch your budget.  

If your charity is concerned about its finances, then all the more reason to invest in helping its fundraisers succeed. 

And from the first moments you will find this Programme is designed to repay the investment you make by helping you do practical things that build momentum to help you increase major donor income. For instance, a key focus is helping you get more face to face meetings with potential and existing donors. Most people at least double the number of conversations they are having with donors, which obviously greatly increases your chances of securing major gifts. 

If your budget is tiny, but you’ve heard Rob speak before and so you know that his strategies will absolutely help you make fundraising progress, then another option at a more affordable price is the Bright Spot Members Club, which gives you access to online training films, downloads and monthly webinars with Rob.  

‘I’ve never had coaching before, how does this work?’  

The three telephone coaching sessions are an immensely powerful part of the Programme. Your coach will not only have excellent experience and skill in major donor fundraising, they are also very skillful at helping to build your confidence. This is vital because high value fundraising does not happen in a vacuum and there are all manner of issues which can get in the way of you succeeding at, and enjoying your job. Your coach will help you find ways to keep making forward progress, which not only builds your confidence and resilience, it also helps you get results.  

‘This sounds really helpful, but we don’t have any budget’ 

Over the last four years of running mastery programmes, there have been many participants who have decided to pay for their place out of their own money, because their charity has no budget, and they’re determined to attend anyway. Everyone who has done this has found it to be an invaluable investment, because not only does the programme help you enjoy the increase your confidence and progress in your job, but also, when you get better at your job and improve your results, it becomes easier to command a higher salary. If your charity has hardly any budget, but you’ve heard Rob speak before and so you know that his strategies will help you make fundraising progress, then another option at a more affordable price is the Bright Spot Members Club, which gives you access to online training films, downloads and monthly webinars with Rob. 

 ‘Rob’s outstanding pitch training helped me secure a partnership worth £380,000 over three years. One of the crucial things he helped me do was to better understand the psychology of who I needed to convince, and use this to craft my influencing strategies, structure and stories to help them say YES. If you need to win more partnerships, I would absolutely recommend you get on Rob’s training’. Karen Arkell Senior Officer, Corporate Partnerships, Teach First  

Join the Corporate Partnerships Mastery Programme